Rebranding Your Blog? Read This First.
GUYS! I’ve recently decided to begin the rebranding process! I’m extremely excited, because my current “brand” doesn’t really fit me. With that being said, I’ve linked up with my husband at fjrStudios to learn the ins and outs of how to properly go about rebranding.
Some reasons why a company/blogger may consider rebranding:
- When their current brand or name no longer represents them fully.
- To grow up or grow down with their target audience.
- To adjust to the market.
- They’re not attracting the proper audience.
- They’re not being contacted by brands to do collaborative, paid work.
- Lack of brand clarity.
- And more.
There are lots of reasons to consider rebranding, but many bloggers and companies may be afraid to begin the process of rebranding, because they have no idea where to start. Here are a few tips on how to go about the branding process.
What’s In A Name
One of the first things you’ll need to decide once you begin rebranding is whether or not you’ll keep your brand name. This is something you want to try to avoid if your blog is already popular. One of the biggest mistakes one could make during this time is to change an already popular name and confusing its audience. However, if your blog is fairly new but you want to get recognized by larger brands, you’ll want to go with a more professional name. When choosing a name, you’ll want to be sure of the following:
- The Name Is Not Already Taken
- Length Of The Name Is Not Too Long
- It Is Relevant To The Topic Your Blog Is About
- Social Media Handles Are Available
Don’t forget to reroute your old blog url to your new one. Older readers who are used to typing your old url will have an easier time keeping up with you.
Content Is King
Will you bring your old content along with you? Does the content you have fit with the niche you will be rebranding for? I will be writing about the same topics once I rebrand. My content is coming with me. Bloggers can keep their existing audience by keeping their content topics as if. If you want to revamp and take your blog in a different direction, you can pick a niche better suited for you.
You will need to think about the design of your new website.
Will you hire a web designer? Does purchasing a new WordPress Theme fit into your budget? Thankfully, I’m married to a man with a degree in Communication Design. Franklin builds websites and designs logos from scratch. He’s a very talented man! However, Franklin is a business owner, so he’s too busy to be my full time designer.
I recently come across a new WordPress theme that is perfect for my rebrand. The WordPress theme is $59 and it will make the rebranding process a breeze. All I will have to do is download it, set up a few preferences, then I’m done!
Have you considered a new color scheme? One thing that bothers me about my current website is that it’s too colorful for my taste. The new, rebranded chasitykwilliams.com will have more blacks and golds! If you’re having trouble choosing a color scheme, there are resources to help you out!
Coolors.co is a website that generates a color scheme for you. If you have a photo of your inspiration, you can actually upload the photo to the Coolors website and it will tell you exactly what color it is!
Consistency Is Key
Now that you have rebranded your blog site, you’ll want to be sure your branding is consistent across all social platforms. If you have changed your brand name on your site, you’ll want to follow suit on your Instagram, Twitter, Pinterest, etc. You don’t want to have your old brand’s name on one platform and your new one on others. Thus, readers will be confused about your brand.
Be sure to keep your new brand in mind any time you make a new blog post or social media entry. Remember, if you’re unsure if what you’re going to post fits within your brand, you may not want to post it. Consistency is key.
Dollars Are Dominant
If the blog you’re rebranding is monetized or if you work with affiliate companies or networks, be sure to let them know of any name or website URL changes so that you can continue to be paid. If you’re planning on creating a new email to go along with your brand name, be sure to forward emails from your old email address to your new inbox.
Heads Up, 7 Up
Think of your brand as a relationship. The key to any successful relationship is communication. Blog readers can be thrown off by unexpected changes to your website. Therefore, it is important that you let your readers know that a change is coming to your website. Readers will be thrilled for you and usually look forward to the changes, as long as they are improvements.
Don’t Forget To:
- Reroute your old URL to your new URL.
- Reroute your old e-mail address to your new inbox.
- Rename your social media handles.
- Change internal links on your blog if you’ve changed your URL. If you have any questions about this, ask in the comments!
- Images on your site are connected to the URL that you used when you uploaded the photos. Therefore, if you have a new URL, you’ll want to either change the links to those images, or download a plugin called “Remove Image Links.” As a result, bloggers who skip this step will cause their readers to receive a 301 Redirect Error.
- Update all automation accounts to reflect your new branding and links.